UP Carwash
A renowned player challenging the model.
Challenge
A foundation
of experience,
knowledge and
dedication.
of experience,
knowledge and
dedication.
A complete reimagining of the identity to spark a fresh perspective.
Building a ecosystem that services customers and celebrates their visit.
Discovering effective ways to inform and inspire franchisees, fueling business growth.
Brand identity
Moving beyond
Moving beyond
the era of blue
water droplets.
To make a significant impact on the industry, it was essential for the carwash to undergo a rebranding process, including a new name and visual style.
We drew inspiration from the iconic wash label commonly seen on clothing, resulting in a visually captivating graphic identity that sets UP apart from competitors in the market.
We drew inspiration from the iconic wash label commonly seen on clothing, resulting in a visually captivating graphic identity that sets UP apart from competitors in the market.
“
Monostatic treated our ambitions and deadlines as their own.”
Pieter Commandeur, CEO at UP Carwash
Customer ecosystem
A satisfied customer
A satisfied customer
or a loyal customer.
From effectively managing expectations in queues to providing user information behind every license plate, we optimized the experience.
Multiple campaigns can now effortlessly be run at once. Insights into their effectiveness are available in real-time. Using the findings to further optimized the website and narrowcasting allows the staff to dedicate more time to personalization and fostering customer loyalty.
Multiple campaigns can now effortlessly be run at once. Insights into their effectiveness are available in real-time. Using the findings to further optimized the website and narrowcasting allows the staff to dedicate more time to personalization and fostering customer loyalty.
Amplify
Show,
Show,
don't tell
Numbers play a crucial role in a franchise business. However, during our meetings with potential franchisees, we quickly realized the value of visually bringing the dream to life.
We created an impactful presentation and digitally reimagined multiple existing car washes. Today, several locations that have become a reality, showcasing a remarkable transformation.
We created an impactful presentation and digitally reimagined multiple existing car washes. Today, several locations that have become a reality, showcasing a remarkable transformation.
