Big or small, vague or finished,we turn ideas into action.
Thinking and making withdesign, motion, technology and AI.
Casa Corona, athlete celebrations, broadcast bookings. One digital layer held two months of Games together.
Three seconds at the shelf, and a wall of misleading labels. One scan tells you which is sloopmelk.
A static identity turned into code. A ticket campaign turned into an instrument.
Hundreds of textbook covers, one system that does 70% of the work. The team owns the other 30%.
A hundred beaches, picked by the people who know them. One living map that sends you outside.
Studystore folded. Nine publishers had three months, and came out with a brand of their own.
People came with an idea, or just a question. A name, a campaign, a platform, a product: whatever the idea turned out to need. Most of these are still running.
Dawn led the Make Future campaign for Greenpeace. We built the platform behind the activations: tech-enabled, community-driven, small enough to act. The digital equivalent of chaining yourself to a train.
Greenpeace
Campaign · Platform · Creative Dev
Growity knew exactly what it wanted to be and had nothing to look like. We took the forms, the colour and the speed from high-speed trading itself and ran it across events, social, the site and the dashboards. Colour, in a sector that avoids it.
Growity
Identity · Creative Dev
With Noordhoff we keep asking what school looks like next, and what pupils and teachers need to get there. Creative sessions, visual explorations, no fixed endpoint. An open search we run together.
Noordhoff+
Concept · Design
Foody delivers warm plant-based lunches to schools on a subscription. We made the identity that wins over the kids and the platform behind it, so a school can run the orders and Foody can add the next hundred.
Foody
Branding · Platform
Reform had the ideas to take on an established market and no name to do it under. The name and the identity came together with their team, and it launched within weeks.
Reform
Naming · Identity · Creative Dev
Daily Paper had a documentary going to Amazon Prime and no visual language to carry the story. So we built one: an edge that still respected the brand, with assets the editing and marketing teams could take anywhere.
Daily Paper
Identity · Motion
ANWB wanted better ideas for what happens after a breakdown, from the roadside to the driveway at home. We brought nine, practical to playful. Three made it. We designed and built the front end; their own team ships it from there.
ANWB
Concept · Creative Dev
Stellar is a health service built around living longer and better. In the language we drew, letterforms turn into cell shapes. That carried the identity, the animation and the deck that had to convince doctors as well as clients.
Stellar
Naming · Identity · Deck
CTRL had a goal and no name: an event venue outside Berlin that doubles as a home for online gaming teams. We were the sparring partner, started on site, and made the name, the identity and the deck they raise money with.
CTRL
Identity · Deck
Return builds and runs large-scale battery storage across Europe. With The Family we shaped the identity: photography direction, motion examples and the working files underneath. One styleguide their team opens every day.
Return
Identity · Motion
A documentary on the Air Max, where the era, the imagery and the people already carried the feeling. We made the visual style that stays out of their way. With production company 100% we created four parts, still on Nike's channels.
Nike
Design · Motion
Chiel came to us with fans advising Max Verstappen. We made the version that could actually run: the brand, the platform and the motion, built to hold a crowd that all arrives on the same Sunday.
Fangineer
Design · Platform · Motion
UP Carwash had three locations and a plan to franchise. We named it and drew the identity it grows under, and we are still on it every week, which is how you learn a trade from the inside.
UP Carwash
Naming · Identity
Lululemon opened in Amsterdam. With Sasa Ostoja we made the motion and the design for the interior and the social channels, so what people walked into was the same thing they posted afterwards.
Lululemon
Motion · Design
Riposa makes mattresses in Switzerland, by hand and for comfort. With Petrovsky & Ramone we made images that skip the product shot and go for the feeling of rest instead, plus the design and motion around them.
Riposa
Design · Motion
Happyholics wanted to know how a team is doing every week, not once a year in a survey. The app we built is quick enough that people actually answer, and it gives whoever leads them a live read.
Happyholics
Concept · Creative Dev
HODL was the first crypto fund with an AFM registration, and looked like neither. We drew an identity that could carry that licence, then built what it had to live in: the website and the dashboards their investors log into.
HODL
Identity · Creative Dev · Design
Our own concept. Online betting where the tension comes from social challenge, not money. Sports talk at the center. AI keeps the conversation going. After a successful pilot, our partners are now finding the right community.
Matchpool
Concept · Product · AI
The Nederlands Film Festival gave us the room to be as bold as the films it shows. The form and the motion came out of the room, shot with the actors and the directors themselves.
Nederlands Film Festival
Motion · Design
Eddie wanted to change how kids learn and had no name to do it with. We made the name, the positioning and a design system that runs from a button on a school bag to a searchable platform. Teachers use it every day.
Eddie
Concept · Identity
We cut the Night Watch into pieces anyone could own. An NFT drop where chipping in bought you a literal part of the painting, and the proceeds went back into keeping Rembrandt's work in view.
The Night Watch
Concept · Product
PLNT is an innovation hub in Leiden: a real place with no identity to match. We wrote the story and drew the style, including the line they still use. Because where worlds meet, growth follows.
PLNT
Naming · Branding
Sasa Ostoja wanted his illustrations in people's homes, on walls and in kids' rooms. We built the brand around that and the shop that sells it: a poster series and a webshop, everything still drawn in his own hand.
Botanico Island
Design · Product
Together with TomTom's in-house studio we built the augmented reality experience for IFA Berlin and oversaw production on location. A new way of interacting that drew crowds, then travelled to fairs worldwide with their team.
TomTom
Concept · Design · Event
When Unlock_ got its spot at Leiden Bioscience Park, we gave it its name: a nod to the city's keys and to opening up what you cannot see yet. The identity is technical where it has to be and friendly where it can be.
Unlock_
Naming · Identity · Creative Dev
The foundation keeps Rembrandt's work in the public eye and had nothing that looked the part. We made the identity and the website, serious enough for the museums and open enough for everyone else.
Rembrandt Heritage Foundation
Identity · Creative Dev
Dawn led the Make Future campaign for Greenpeace. We built the platform behind the activations: tech-enabled, community-driven, small enough to act. The digital equivalent of chaining yourself to a train.
Greenpeace
Campaign · Platform · Creative Dev
Growity knew exactly what it wanted to be and had nothing to look like. We took the forms, the colour and the speed from high-speed trading itself and ran it across events, social, the site and the dashboards. Colour, in a sector that avoids it.
Growity
Identity · Creative Dev
With Noordhoff we keep asking what school looks like next, and what pupils and teachers need to get there. Creative sessions, visual explorations, no fixed endpoint. An open search we run together.
Noordhoff+
Concept · Design
Foody delivers warm plant-based lunches to schools on a subscription. We made the identity that wins over the kids and the platform behind it, so a school can run the orders and Foody can add the next hundred.
Foody
Branding · Platform
Reform had the ideas to take on an established market and no name to do it under. The name and the identity came together with their team, and it launched within weeks.
Reform
Naming · Identity · Creative Dev
Daily Paper had a documentary going to Amazon Prime and no visual language to carry the story. So we built one: an edge that still respected the brand, with assets the editing and marketing teams could take anywhere.
Daily Paper
Identity · Motion
ANWB wanted better ideas for what happens after a breakdown, from the roadside to the driveway at home. We brought nine, practical to playful. Three made it. We designed and built the front end; their own team ships it from there.
ANWB
Concept · Creative Dev
Stellar is a health service built around living longer and better. In the language we drew, letterforms turn into cell shapes. That carried the identity, the animation and the deck that had to convince doctors as well as clients.
Stellar
Naming · Identity · Deck
CTRL had a goal and no name: an event venue outside Berlin that doubles as a home for online gaming teams. We were the sparring partner, started on site, and made the name, the identity and the deck they raise money with.
CTRL
Identity · Deck
Return builds and runs large-scale battery storage across Europe. With The Family we shaped the identity: photography direction, motion examples and the working files underneath. One styleguide their team opens every day.
Return
Identity · Motion
A documentary on the Air Max, where the era, the imagery and the people already carried the feeling. We made the visual style that stays out of their way. With production company 100% we created four parts, still on Nike's channels.
Nike
Design · Motion
Chiel came to us with fans advising Max Verstappen. We made the version that could actually run: the brand, the platform and the motion, built to hold a crowd that all arrives on the same Sunday.
Fangineer
Design · Platform · Motion
UP Carwash had three locations and a plan to franchise. We named it and drew the identity it grows under, and we are still on it every week, which is how you learn a trade from the inside.
UP Carwash
Naming · Identity
Lululemon opened in Amsterdam. With Sasa Ostoja we made the motion and the design for the interior and the social channels, so what people walked into was the same thing they posted afterwards.
Lululemon
Motion · Design
Riposa makes mattresses in Switzerland, by hand and for comfort. With Petrovsky & Ramone we made images that skip the product shot and go for the feeling of rest instead, plus the design and motion around them.
Riposa
Design · Motion
Happyholics wanted to know how a team is doing every week, not once a year in a survey. The app we built is quick enough that people actually answer, and it gives whoever leads them a live read.
Happyholics
Concept · Creative Dev
HODL was the first crypto fund with an AFM registration, and looked like neither. We drew an identity that could carry that licence, then built what it had to live in: the website and the dashboards their investors log into.
HODL
Identity · Creative Dev · Design
Our own concept. Online betting where the tension comes from social challenge, not money. Sports talk at the center. AI keeps the conversation going. After a successful pilot, our partners are now finding the right community.
Matchpool
Concept · Product · AI
The Nederlands Film Festival gave us the room to be as bold as the films it shows. The form and the motion came out of the room, shot with the actors and the directors themselves.
Nederlands Film Festival
Motion · Design
Eddie wanted to change how kids learn and had no name to do it with. We made the name, the positioning and a design system that runs from a button on a school bag to a searchable platform. Teachers use it every day.
Eddie
Concept · Identity
We cut the Night Watch into pieces anyone could own. An NFT drop where chipping in bought you a literal part of the painting, and the proceeds went back into keeping Rembrandt's work in view.
The Night Watch
Concept · Product
PLNT is an innovation hub in Leiden: a real place with no identity to match. We wrote the story and drew the style, including the line they still use. Because where worlds meet, growth follows.
PLNT
Naming · Branding
Sasa Ostoja wanted his illustrations in people's homes, on walls and in kids' rooms. We built the brand around that and the shop that sells it: a poster series and a webshop, everything still drawn in his own hand.
Botanico Island
Design · Product
Together with TomTom's in-house studio we built the augmented reality experience for IFA Berlin and oversaw production on location. A new way of interacting that drew crowds, then travelled to fairs worldwide with their team.
TomTom
Concept · Design · Event
When Unlock_ got its spot at Leiden Bioscience Park, we gave it its name: a nod to the city's keys and to opening up what you cannot see yet. The identity is technical where it has to be and friendly where it can be.
Unlock_
Naming · Identity · Creative Dev
The foundation keeps Rembrandt's work in the public eye and had nothing that looked the part. We made the identity and the website, serious enough for the museums and open enough for everyone else.
Rembrandt Heritage Foundation
Identity · Creative Dev